How to successfully target a niche with cash-based physical therapy

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. While it may seem counterintuitive to focus on a smaller market, the highly personalized messaging you can create for a niche makes your offer resonate far more than a generic “we fix everything” message ever could. This approach has been a real game changer for many practice owners.

I share specific strategies for choosing your niche and reaching out in ways that will help you gain a warm reception. And I explain a trick for how to multiply the ROI you’ll see from your outreach efforts.

More specifically, I discuss these strategies to target a niche:

The one thing a private practice must offer to achieve success with the cash-based business model.
Specific ideas for marketing to several niches, with specific strategies for how to get your private practice’s “foot in the door” with a target market.
How you can use presentations to gain access to your target niche and make those presentations continue to create patients for your practice long after the event.
The approach I’ve used with personal trainers that has brought in thousands of dollars of business and many referrals for my practice.