Sarah King DPT of Invigorate Physical Therapy first heard about the “cash-based business model” when she came across this podcast about 2 years ago. Just 6 months later she had started her cash-based neuro practice … which had a waiting list within a year and a half!
Sarah knew next to nothing about marketing before she got started, but she is now using some of the most-sophisticated marketing methods available to us. Though the insights and marketing wisdom she shares is applicable to any type of practice, I’ll repeat that Invigorate PT is a neuro practice … which is a part of the field in which many doubt the private-pay model can work.
I am certain this episode will inspire and educate all those who listen.
More specifically, we discuss these cash-based practice topics:
- What compelled Sarah to start a cash practice
- How she limited risk as she got started but also probably limited the speed of her growth
- How her involvement in a local non-profit was key to her early success
- The disaster that struck right after quitting her part-time job and going full time into her own practice
- The three marketing approaches upon which she has built her business
- Her use of Facebook Ads and Newspaper Ads to get incredible ROI
- The use of “Facebook Insights” to discover the best times to share your content with your specific audience
- Her use of a “30-day Challenge” to positively impact hundreds of people with Parkinson’s and grow her email list over 20X!
- How she is taking what she teaches her patients and putting it online as a digital product that can help people with Parkinson’s all over the world.
- The books, courses, and resources she used to go from a private practice marketing beginner to one of the savviest practice marketers I know.
Resources and Links mentioned in this episode:
- Learn the 12 steps Sarah took to get started
- Sarah’s Medicare guide: Medicare and Cash-Pay PT – a Guide to the Rules and Regulations
- Recommended reading: “Traction” by Gabriel Weinberg
- Simon Sinek’s TED Talk: How Great Leaders Inspire Action
- Her online mentors: Marie Forleo and Amy Porterfield
- Leadpages
- Aweber
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
Let us know if you enjoyed the show:
[Click to Tweet] Great #CashPT and #BizPT insights in this episode w/ @InvigoratePT4PD & @DrJarodCarter
I am also a home health physical therapist starting my own in-home therapy business. I am struggling with which way to go with my Medicare relationship. I am currently a participating provider. After a few short months of dealing with trying to get reimbursed for my services, I think I am heading towards having no relationship with Medicare. I just read Jarod’s ebook. I was wondering what relationship Sarah had with Medicare. This pod cast was great! Thanks, Robin Barclay, PT
Thanks for the kind words, Robin! I’ll let Sarah address your question.
Hi Robin!
Thanks for your question. I currently have no relationship with Medicare whatsoever. A colleague of mine, Jennifer Anderson, at Root Physical Therapy in Arizona has set up a relationship to be a non-participating provider for Medicare. I’m not sure how she did it exactly, but it allows her to accept Medicare patients on a cash basis. I’m sure she’d be happy to talk with you about it if you have questions. Her website: http://www.rootphysicaltherapy.com.
Thanks!