One week ago, we converted my cash-based physical therapy practice in Austin to performing all of our patient treatments online via telehealth. I have to say it’s gone better than I expected, especially since we are known for being a hands-on manual therapy practice....
In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out of network from the start....
This is the first interviewee I’ve had on the podcast who markets her practice through social media and client referrals successfully enough to offer single sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this...
In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable....
So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your...
This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of...
When Brenda Heinecke started out, she never imagined she’d run a pelvic floor physical therapy practice. She knew she wanted to be a physical therapist since high school, but she envisioned a peds focus for her career. However, once she landed her first job...
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he...
Ever get the “feeling” a patient is going to miss their appointment? If those no shows and cancelations matter to your practice, don’t ignore that feeling! I’ve found some highly effective tips for keeping your schedule full of patients who will arrive as...
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching...
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...
