CASH-Based Practice Blog
Is it fair to ask patients to pay more?
If you feel any hesitance about raising rates—or an aversion to the cash pay business model due to out-of-pocket costs for patients—you really need to watch this brief video taken from the Masterclass: How to increase your cash pay rates, maximize profits, and minimize customer pushback…
CBP 168: How to create lead magnets that actually produce business for a cash practice
Looking for a great way to showcase your services to a brand-new audience? A great lead magnet might just do the trick. In their many forms, lead magnets can be one of the best ways to reach an untapped target so you can give them an enticing peek into what makes your practice special. In this…
CBP 167: How to handle emailed questions about cash-pay rates
Given the pace of modern life and the fact that people tend to keep a smartphone at hand 24/7, it’s not uncommon for a cash-practice to receive some pretty tricky questions in writing rather than in-person. So what’s the best way to handle such sensitive price questions—given the…
CBP 166: How to sell packages, use guarantees and payment plans, and overcome spouse objections in a cash-based practice
This episode is perfect for anyone interested in learning how to better manage patient price objections. You’ll hear how to sell treatment packages, how to skillfully use (and not overuse) discounts to increase conversions, and what to do when a prospective patient says they need…
CBP 165: Is it time to raise your cash-pay rates?
The idea of raising your rates is enough to induce quiet panic among most cash-based practice owners. Yet it is one of the easiest ways to both improve your compensation and give your practice the resources needed to provide truly outstanding patient care. Even so, most…
CBP 164: How to create a positive work culture among your staff
No one wants to work in a toxic environment characterized by in-fighting and power struggles among staff, and you certainly can’t afford to have work squabbles interfere with patient care. But making sure you create and maintain a positive work culture can be easier said than done. Fortunately, even…
CBP 163: Cash-based success in a traditionally insurance-based niche—with Angela Wicker-Ramos
Since I last talked with cancer-rehab specialist Angela Wicker-Ramos in 2016, her practice has experienced incredible growth. Despite working in a niche where patients are heavily reliant on insurance for the bulk of their care, Angela’s cash-based practice is thriving. Currently she has a group of 15 providers from various disciplines offer services to…
CBP 162: How to find new patients fast with in-person marketing strategies
When it comes to marketing a cash-based practice, there’s simply nothing that can replace offline marketing strategies—that is, good old-fashioned, face-to-face relationship building. When done well, these approaches can help you connect with lots of prospective patients who will value what…
CBP 161: How to sell packages in a cash-based practice
Offering discounted multi-treatment packages can be a great way to help fill your clinic’s schedule, and minimize drop-offs to maximize the raving fans you create for your practice. However, the higher price tag can scare off those who aren’t totally sold on the value of your services if you don’t…
CBP 160: How to Build a Cash Practice in a Small Town with No Established Referrals or Patients — with Tammi Stewart
Ever think a cash-based practice won’t work in a rural area without “a lot of money”? Well, I’m especially proud to share this interview with cash practice owner Tammi Stewart, one of my Mastermind group members… Why? Because she started her practice right after her second child…
