CASH-Based Practice Blog
CBP 004: Niche Market Ideas for Cash Practice Success
Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This…
CBP 003: It’s Not Just About the Bank Account – a Key Shift Target Market
This episode pulls from one of my first blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment specialty.
How Seth Godin’s Book “Tribes” Applies to Cash-Based PT
A couple weeks ago I met an incredible entrepreneur, Tai Lopez, at a networking gathering from whom I quickly learned quite a number of things; but the lesson that stuck with me the most was one I've been hearing for years… The most successful people in the world tend...
CBP 002: New Cash-Practice Owner, Ron Miller, on Reaching Profitability in 3 Months and Selling $1500 Treatment Packages
Ron Miller of Pursuit Physical Therapy, a cash-based PT practice in Orlando FL, joined me for a great interview about his new practice.
Ron was one of the first to reach out and really start interacting with me online after I started this website. Then about a year ago he gave me the exciting news he was making the leap into…
CBP 001: Announcing … The Cash-Based Practice Podcast!
Yep! I started a podcast on the cash-based business model! I’ve wanted to do this for a very long time, but it has been tough to add it to an already full schedule at the clinic. I’ve already recorded a few of them, and I’m having a blast with it. My first interview with a cash-practice owner will be published…
Is Being a Non-Participating Medicare Provider Worth It?
I’ve been getting a few similar questions about the pros and cons of being a Non-Participating Provider with Medicare, and would like to address them here. You can see this post on Medicare for details on what that means if you are not familiar, but just to quickly...
Cash-Pay PT for Patients Needing A Ton of Treatment
Greetings from CSM 2014 in Las Vegas! It has been a blast so far! One of the commenters on my last post brought up some very good questions, and I felt that one deserved its own blog post: A question that often comes up when I talk about a cash based system is “what...
Stop Trying to Convince People to Come to Your Cash-Based Practice
First, a bit of personal news … I got engaged! And now for the post … Spoiler alert: this is gonna be one that many may disagree with, and very rightfully so. The first conversation that a prospective patient has with whoever is answering the phone at your practice is...
A Sure Way to Fail in the Cash-Based Business Model
It’s 2014! Holy Crap! In some ways I feel like it’s only been a few years since we said goodbye to the 90’s. A lot has changed in the past 14 years, and though there are certainly some “early adopters” out there in the cash-based practice model, it’s a relatively new...
Lessons Learned in 2013
I’m finishing the year in warm sunny Adelaide, Australia … visiting my family down here. What a year this has been! Certainly my biggest year financially since I raised my rates from $120 to $150/session, and my schedule didn’t slow down. This was also a year of...
