CASH-Based Practice Blog
How the Rules Change for Cash-Pay Patients with Medicare ADVANTAGE (Part C) Plans
The second half of the Medicare and Cash-Pay PT eBook is a 20+ page Q&A section where I answer all the most common (and obscure) questions I receive on this topic... As a little teaser for the book, and because I love my audience, today I’m giving the answer to...
CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries
If you are interested in creating cash-based revenue for your physical therapy practice, but confused about the laws on taking self-payment from Medicare beneficiaries, then this episode is for you. Whether you are a veteran practice owner who participates with Medicare, hybrid practice owner…
CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business
The public’s perception of physical therapy and especially the “Value” they see in it has become a hot-button topic in the past few years. I recently joined Periscope and in my first live broadcast, I read some excerpts from a fantastic book called Marketing is Everything by Fred Joyal. I discussed value perception in our patients and prospective patients…
CBP 37: PART 2 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough
This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free…
CBP 36: PART 1 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough
The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy…
CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT
Today’s episode is a Q&A session in which I answer recorded questions from listeners like you.
CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT
This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices…
CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS
This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone…
CBP 32: A Booming Cash-Based NEURO practice – Julie Hershberg PT, DPT, NCS
If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT…
CBP 31: How to Start a Cash Practice inside a Gym – A-Z with Danny Matta DPT, OCS, CSCS
Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed…
