CASH-Based Practice Blog
A Perspective Shift to Avoid – Biz Lessons from the ICU, Part 2
Lesson Two - Perspective Perspective can change so quickly. What we used to be overjoyed about can become routine and “no big deal” quite quickly. Sometimes we even become disappointed. I remember when I was in my first few months of private practice, I used to get so...
Find a Way to Smile – Biz Lessons from the ICU, Part 1
Lesson One Though I’d certainly prefer to learn my lessons in a different way, spending the last 2 months in the pediatric intensive care unit with my son has taught me a lot. Just as I've spent the past 8 years sharing what I've learned in private practice with you,...
CBP 082: Multi-Therapist Cash Practice in Less than 3 Years – Dr. Kevin Vandi
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft…
Help Carter Twins Walk Someday
This isn't business related, but I feel as if much of my audience is like family. As you may know, our seven-month-old twins, Adelaide and Gray, were both recently diagnosed with the devastating neuromuscular disease Type 1 Spinal Muscular Atrophy, which until less...
CBP 081: Growing a Cash Practice with Zero Paid Marketing – Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins’ health and the second is an…
CBP 80: Concierge PT and Podcasting for Patients – Dr. Karen Litzy
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3 years later I was…
CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content…
CBP 078: Cash Practice Q&A – Jarod Answers The Most Common Questions
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success…
CBP 077: From Side Hustle to a Fully-Booked Cash Practice – Jim Heafner
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked…
CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages…
