CASH-Based Practice Blog
CBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In Review
So here we are in 2020! This past year has been both incredible and challenging, and I wanted to share my lessons learned, what worked well, and some mistakes to avoid.
You’ll hear what’s been going on in my life and how it might have resulted in the collapse of both…
CBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke Mitchell
In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d have to change their business model…
CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heinecke
This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to…
CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke
Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy…
What You Can Do About The 8% Medicare Reimbursement Cuts To Therapy Services
This month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut Medicare reimbursements for physical therapy services by 8% in 2021. This was in no way a surprise, even though the APTA called it a “surprising decision.” It’s not...
CBP 098: The top 3 tactics that improve website SEO for a cash-based practice
In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines so you’ll understand what…
CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder…
Tips for reducing no shows
Ever get the “feeling” a patient is going to miss their appointment? If those no shows and cancelations matter to your practice, don’t ignore that feeling! I've found some highly effective tips for keeping your schedule full of patients who will arrive as expected!...
CBP 096: Tips for marketing your cash-based practice
In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned…
How to get your prospects to read more of your marketing message and take action
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest. Fortunately, there...
