THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 43: PPS 2015 Highlights – Part 1 – “I F@#%ing Love Jerry Durham” and other Social Media and Marketing Knowledge Bombs from Gary Vaynerchuk
The PPS conference is a blast and this time around (2015) I brought a little microphone with me and recorded a number of conversations to pass on the business highlights and takeaways other attendees and I had at the conference. This episode is part 1 of 2, and the primary focus is on the marketing and social media advice…
CBP 042: Success in the Cash-Based Practice Model since 1996! Sage Wisdom from Bob Cohen PT
Bob Cohen has had a cash-based PT practice since 1996! In this episode we learn the key ways he was able to have success for this long; and long before most people thought this business model was even possible.
CBP 41: Bar-Side Chat with Paul Gough – Systems to Scale Your Cash Practice and Keys to Hiring and Training Staff
Two cash-based practice owners walk into a bar …
And in this podcast episode you get to hear their conversation about hiring and training cash-practice staff and filling their schedules with private-pay patients. I just recently gave a presentation at the Referral Ignition conference…
CBP 040: The Home/Office-Visit Cash-Practice Model – Rockstar Advice from Karen Litzy DPT
Karen is a cash-based practice owner who sees all her patients in their homes or offices. She gives an incredible amount of practical and actionable advice for those interested in this model, and much of the advice is applicable to and useful for any type of practice. I was ultra impressed with her answers…
CBP 39: MEDICARE and Cash-Pay Physical Therapy – a Full Overview of the Rules on Taking Private Payment from Medicare Beneficiaries
If you are interested in creating cash-based revenue for your physical therapy practice, but confused about the laws on taking self-payment from Medicare beneficiaries, then this episode is for you. Whether you are a veteran practice owner who participates with Medicare, hybrid practice owner…
CBP 38: Easy Ways to Increase the Perceived Value of your Services and Generate More Business
The public’s perception of physical therapy and especially the “Value” they see in it has become a hot-button topic in the past few years. I recently joined Periscope and in my first live broadcast, I read some excerpts from a fantastic book called Marketing is Everything by Fred Joyal. I discussed value perception in our patients and prospective patients…
CBP 37: PART 2 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough
This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy completely for free…
CBP 36: PART 1 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough
The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy…
CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT
Today’s episode is a Q&A session in which I answer recorded questions from listeners like you.
CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT
This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices…
