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Just a couple years out of physical therapy school, classmates Austin Woods PT, DPT, and Paul Killoren PT, DPT, CSCS partnered up to start a cash-based private practice. In this interview they discuss what led them into this business model, how they structured the partnership, and how they very quickly filled their schedules with self-pay patients.
In this episode, you’ll learn about:
- What made them decide to go cash-pay and why they felt it was a viable business model for them
- The logistics and structure of their business partnership
- How they marketed their services and built strong referral relationships
- Partnerships they’ve made in the lucrative Golf niche
Resources and Links mentioned in this episode:
- The Cash-Based Practice Podcast – homepage (if you’d like to leave a review)
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
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[Click to Tweet] Thank you @DoctorsofPT for being awesome guests on the Cash-Based Practice Podcast w/ @DrJarodCarter
Great story guys. I enjoy the content of your podcasts Jarrod. I hope to be opening a clinic soon and have no problems networking as much as I can. My only fear is that everyone talks about “bringing your clientele with you”. Unfortunately I am kind of stuck in a position where I don’t really get any clientele to bring with me. I fear the longer I stay here the longer I will get disconnected from the community. Does your ebook contain some cases or scripts on how best to talk with other business owners about PT services (cross fit, pilates, cycle shops, etc)?
Hey Aaron,
Thanks for the kind words. To answer your question, the e-book doesn’t contain actual scripts for conversations (though I’ll be sure to add that to the second edition), but it does cover a number of ways to market your services to other business owners and fitness/wellness professionals, as well as directly to the public.
When starting from scratch and not having any clientele to “follow you,” it’s certainly going to be harder than if you did. However, as you may have heard from podcast episode 2 with Ron Miller, it is certainly not impossible to get the ball rolling very quickly and be profitable in a few months if you work hard, market well, and keep your overhead low.
Do you use online EMR? I had a question regarding your use of Full Slate and it’s integration with EMR. Most EMR websites or programs already have an scheduling component. Can you get Full Slate to integrate into the scheduling component of EMR or do you have to keep them separate? If separate, are there any issues you have run into because of the lack of integration.
I don’t use an EMR at this point, so I haven’t had to try and sync Fullslate with an EMR. Though I absolutely love Fullslate, if I started using EMR I imagine I would just use their scheduling software. You may want to reach out to Fullslate directly and ask them how well they integrate with EMR… their customer service is awesome.